Strategies and Tools to Market Your Home to Potential Buyers

How will your listing agent market your home to potential buyers? In a seller’s market, your agent’s marketing efforts can deliver a higher sales price. In a buyer’s market, that same real estate marketing efforts can mean the difference between a sold listing or an expired listing.

The tools and strategies which are used to market your North Carolina home will play a big part in your final sale price. During your listing agent interviews, ask about and discuss marketing plans in detail. Also, ask to see some real-world examples of the agent’s marketing systems in action. Let’s take a look at some of the ways a real estate professional will market your home to potential buyers.

Social Media for Marketing Your Home Sale

In today’s social media marketing environment, your listing agent must have a strong understanding of how best to use social media platforms like Facebook, Twitter, and YouTube to market your home sale to buyers. According to the Pew Research Center, “65% of adults now use social networking sites – a nearly tenfold jump in the past decade.” That number alone should convey the importance of harnessing the power of this pervasive marketing tool.

Cutting-Edge Online Tools and Search Data

Even though buyers receive MLS listing information from their real estate agent, they often begin their home search online on their own first. In fact, a joint study between the National Association of Realtors and Google revealed that “90% of home buyers searched online during their home buying process.” Before hiring an agent to list your home, make sure they utilize cutting-edge online tools including a user-friendly website with accurate data and smart search technology.

High-Quality Videos and Professional Photos

Ask your agent if they provide professional photos and HD videos as marketing tools to drive traffic to your open house. In today’s always-connected environment, buyers spend a lot of time on mobile devices watching virtual tour videos and viewing photos of homes. First impressions, even when they are virtual and online, can make or break a buyer’s interest in your home.

Listing Your Home on MLS and Other Online Portals

To give your home maximum online exposure to both buyer’s agents and buyers, your listing agent should post your listing, along with professional photos and videos, on the MLS and other highly-trafficked online real estate portals. As we mentioned above, 90% of buyers are searching for a home online. You want your home to be front and center on as many online locations as possible so that buyers and their agents can find it.

Tried and True Marketing

With all of the talk about online real estate marketing strategies and innovative technology tools, let’s not forget about some of the traditional ways to market your North Carolina home for sale. Open houses are still useful for introducing your home to buyers and buyer’s agents. Also, your listing agent should use mailers, postcards, letters, flyers, signs, word of mouth and other traditional marketing strategies to help sell your home.

Marketing to the Right Buyers

Real estate agents use a wide variety of marketing strategies and tools to reach a wide range of buyers. Effective listing agents, on the other hand, use proven marketing strategies and innovative online tools to maximize exposure to buyers that are interested in properties like yours. Red Door Company’s high-exposure marketing systems and tools reach the right audience of ready-to-purchase buyers looking for a home exactly like yours. The result? We help to sell your home in North Carolina quickly and for the right price.

Want to learn more about selling your home? Make sure to read more helpful advice in our Seller’s Guide. Have questions about listing your home for sale in North Carolina cities like Raleigh, Chapel Hill and Durham and the surrounding area? Do not hesitate to contact us at Red Door Company.